So, a surfboard with GPS and a two way radio. Interesting, I'll give you that. The idea is you can keep in touch with your surfing buddies via the two way radio and radio for help if you're injured, and the GPS can help locate you in a rescue situation. It's still a concept at this stage, but the only people who I can really see buying into this are the type of surfers whose aim is to drop as much money on their hobby as humanely possible, as GPS in a surfboard ain't gonna come cheap. There's also the matter of what they're going to be in, the board above looks very pretty, but what does it do? Unless a credible shaper decides they want this technology in their boards, it's probably unlikely to take off.
Personally, there's no way I'd like a radio in my surfboard, isn't half the point of surfing to escape the rest of the world, not stay in constant contact with them via radio?
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Related: Improve your paddling power with the Surf Power Paddle Deal | Bikinis that stay on while surfing #1: Speedo Flipturns | Locate custom shaped boards with the Real Surfboard Campaign



