After years of niggling female fans with their infamous bare bummed models, Reef have launched a women's line for spring / summer 2008. I wanted to hate it and slate it, but with a range this gorgeous and classy, how can I not forgive the famous surf brand? So here they feature in Nollie's second ever Friday Fashion Fix.
The first time the brand has released a female only collection, the range includes gorgeous summer dresses, casual jeans, tees, swimwear and shoes - they started making female friendly shoes in 1998 and then men's apparel in 2003...
Aimed at the 17 to 27 year old female who 'wants a fresh take on surf fashion' Reef girls’ was launched at industry tradeshow Surfshop last year.
“We want to reach the girl that is immersed in the surf and beach lifestyle, but doesn’t necessarily identify with the girls lines currently at retail," said Brand Director, Trish Hegg. "The styling is in tune with the Reef brand’s heritage with an added chic level of maturity and style that will pleasantly surprise our consumer.”
Available in independent street and surf style stores across the UK, log on to www.reef.com to see the range in full, details and stockists details.
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