It's been anticipated by both the label loving bling boys and the anti-corporate indie kids, but after much hype - both for and against - Nike have launched their Nike Snowboarding website, complete with a limited range of boots (The Zoom Force One) and outerwear (Ornate Pant and Breakfast Jacket). With the likes of Danny Kass lured from Vans, Louie Vito, Justine Bennee, Austin Smith, plus Annie Boulanger and Laura Hadar on their team they've got a pretty impressive line up of shred celebs.
But do the boots match Nike's big money muscle? Watch the following video to see how they were made and decide for yourself...
Love this? Watch more snowboarding on Nollie:
Nikita launch Battle of the Babes | Roxy Po dcast 3: Powder kickers in Turkey | Roxy Podcast 2: The girls explore Turkey | Torah Bright fights in the first Roxy podcast | Burton's Because of Snowboarding: Part 6 | Because Of Snowboarding Episode 5
