There was a huge buzz when Quik launched their stand alone women's collection - dubbed more Zara than TopShop - this time last year. Up market and quality, it was something that ladies in the shred industry (like moi) had been crying out for. A brand that reflected our outlook on life - inspired by action sports culture but also aware of bigger trends and designers - and wanted to look like a lady, not a pre-pubescent girl.
Launched with the successful creative hub of Site LA and it's ambassadors in the US, us Euro's were represented by a trio of singer-songwriters. Personally I found their music dull (but, as a Slayer fan, I'm not exactly their percieved market), but now beautiful Swiss snowboard mag intern Ela is on the roster.
Thank goodness that after all the marketing hype the clothes stand up: the new Spring / Summer collection is looking fierce but uber feminine, in muted shades with dashes of lemon and turqouise. Personally I'm lusting after all the dresses, tunics and manly-peacoat.
Check out more pics and videos after the jump...
Left: Cotton vintage net dress (QAW875027)
Right: Organic cotton and lycra scoopback tee (QAW872039) & slim straight jeans (QAW89100323)
Left: 100% silk dress (QAW875032)
Right: 100% silk top (QAW873036) and denim cropped skinny jean (QAW89102041)
Left: Cotton laser cut dress (QAW875036)
Right: Zip anorak jacket (QAW876028) and cotton laser cut dress (QAW875036), bag (QAW881012)
Left: Longsleeve boatneck dress (QAW875045)
Right: 100% cotton vintage net top (QAW873033) and denim sailor short (QAW89102442)
Pictures courtesy: www.Quiksilver-Women.com
Available in store at Quiksilver shops and in selected boutiques worldwide
Can't get enough fashion? Then read more surf, skate and snow style stories on Nollie:
New issue of Foam | Louis Vuitton skate deck & case: $8250! | Thirty Two's eco-friendly snowboard socks | fruit kicks from Vans & Nike | 2010 Snowboard Outerwear: Roxy, Burton, Oakley, Nike
