It's all about birthday brands today: to celebrate 40 years of 'The Search' Rip Curl have launched their own online digital magazine. Also showcasing spring 2009's collections - men and women - Rip Currents also profiles Rip Curl's latest up and coming riders plus a brief history of the surf co's past.
82 pages of eco-friendly publishing (aka a super cheap, huge but impressive advertorial) soak up the Volume 1, issue 1 at www.ripcurl.com/ripcurrents.
Check out a selection of pages inside after the jump...
Newly added to the ASP World Tour Alana Blanchard gets profiled:
Rip Curl promote their Plant project:
Surfing the arctic circle:
And indoor surf machine madness in Micronesia:
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