If you'd hadn't noticed already, October is worldwide Breast Cancer Awareness Month. But while most brands are happy to follow the tad-too-girly tradition of releasing pink products, Burton have done something different.
Instead, teaming up with Boarding For Breast Cancer to raise money for research, they've released a tank top in a rather tastier green, with the simple slogan of 'Save The Melons'.
The limited edition Burton Snowboards top is currently only available stateside - at their LA, Chicago, Burlington and NYC flagship stores - and online at css.com. For just $19.99 with profits all going to Breast Cancer research charities. A worthwhile cause for sure when you consider that on average, globally, 1 in 8 women will be affected by breast cancer at some point in their lives.
To get more involved in the US check out the National Breast Cancer Awareness Foundation, and in the UK try the Cancer Research UK or Breakthrough Breast Cancer. Also, worldwide, Boarding For Breast Cancer organise events, encourage education and raise funds all year round.
[model photo, Burton; tank pics, ESPN.com]
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