This is the fourth year running that Etnies have created a collection for the non-profit, breast cancer awareness organisation, for October.
The special-edition girl's Perry Mid sneaker and tee shirt will be sold online and selected stores in the US - and feature the official breast cancer awareness colour of pink as well as the heart ribbon graphic. And, for every special edition co-branded item sold, Etnies will donate proceeds to fund breast cancer awareness and educational programs.
As a youth focused group, a big part of B4BC's campaign is to encourage young women to exercise - especially through skating, surfing and snowboarding - in order to reduce their chances of developing breast cancer later in life. An apt fit for Sole Technology's flagship footwear brand.
"As a brand that encourages a healthy and active lifestyle for all girls, it is essential for us to take part in organizations that advocate the importance of breast cancer awareness, education, prevention and fun all at the same time," said Jeff Taylor, etnies brand marketing manager.
For more info on Boarding For Breast Cancer head to b4bc.org and check out the line in detail on Etnies.com.
