Nollie: Hellz Bellz release Midnight Riders new Fall collection

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October 22, 2009 10:07 PM

Hellz Bellz release Midnight Riders new Fall collection

Perma progressive New York label Hellz Bellz have released their latest collection for Fall - Midnight Riders - with stunning photographs by Brooke Niper.

Founded by Lanie & Bam in the dark side of New York, in 2005, the label aims to "reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach," to "reflect the a woman deeper than the feminine stereotype". Girls after my own heart.

With their own approach but seemingly accidentally always on trend, Bellz new line follows the 'glunge' (god I hate that word) look that's become synonymous this season. But with a rock 'n' roll 80s edge ala Mad Max - 'to represent the ideology of the subversive in not only fact and fiction, but fashion as well,' apparently.

To 'compliment the progressive and functional silhouettes' (I love fashion writing) they're using a dark palette of black, greys and blood reds, but keeping things easy and wearable. Look out for the Krueger pullover jacket, with hidden hood, and the slouch fit, cotton-canvas Hammer (yes!) pants in particular.

They've called it 'a true display of strength, sensuality and independence' but I prefer a subversive collection of threads that won't look out of place chilling post your next snow or skate session, or bar crawling in Shoreditch via bike, while listening to Fever Ray.

www.hellz-bellz.com

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