VIDEO: behind the scenes of Billabong's Art Department

Over the last few seasons Billabong have really created a gorgeous and unique creative identity behind their women's wear marketing. From the Design For Humanity posters through to their newly redesigned website, and their upcoming Spring 2010, the paint splattered artistic feel came from the creative spring of one woman - Art Director for Womenswear Danielle Petach (who's also an artist in her own right).

And so, to celebrate her unqiue ideas, Billabong Girls have posted a trio of videos of her at work, explaining exactly how she comes up with her ideas, her inspiration and how you could follow a similar career path.

Watch all the videos on Nollie after the jump...