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Roxy's Spring Summer 2010 collections are slowly trickling for sale online - they've also published part of the US Lookbook on Flickr too. But with items crafted to suit markets in different continents, it looks like there could be quite a difference between items sold stateside and in Europe.

Admittedly not everything is online yet, but it looks like each cross-atlantic photoshoot reflects the local style of their continent's HQ: the US is all laid-back chic with a 70s-leftover-hippy vibe (super Southern Californian); Europe is more 60s-influenced, feisty French Riviera glam - ala Biarritz. 

But which do you prefer? I'm feeling the slicker, Sienna Miller-esque, more grown-up threads from our Cali cousins, but check out loads of pics then let us in know after the jump... beware: it's a big one!
First up - team USA:
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Above: Text Me shorts $39.50 & Madras shirt $44.50

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Airy Dress $49.50 

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And Europe:





Roxy Pop smock, 50 euros




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Which do you prefer? Love the above or loathing it? Comment below and let us know... 


Like this? Then check out more style stories on nollie:

Superpost: Roxy Spring/Summer 2010 collections - US vs Europe - Comments

  • Zoé

    Hello!

    I like the new collection!!

    But I had a question to you:

    Do you know from who the heart-necklace is? (on the horizontal picture with the two girls; especially the fifth pic from the this comment)

    URL: www.nollie.tv/2010/01/



    It would be very helpful to know it; it would be a gift!

    Thanks forward for your response!

  • The American Collection is really laid back and comfortable. The Europe collection seems a bit mixed-up, there are some pieces that are laid-back but there are some that seems a bit formal or classy. I prefer the American Collection because it suits the summer heat.

  • Holly

    Both the collections are nice but do prefer the American collection as it is just more wearable. I think the models are more realistic in the American collection too, I have never met any girl who surfs with hair like the Europe models!

  • Nina

    why are the collections so totally different? I am from Europe and love the American collection, it's so much better... not comparable to the European one, which really looks a bit confused and messy...

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