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January 20, 2010 9:00 AM

Superpost: Roxy Spring/Summer 2010 collections - US vs Europe

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Roxy's Spring Summer 2010 collections are slowly trickling for sale online - they've also published part of the US Lookbook on Flickr too. But with items crafted to suit markets in different continents, it looks like there could be quite a difference between items sold stateside and in Europe.

Admittedly not everything is online yet, but it looks like each cross-atlantic photoshoot reflects the local style of their continent's HQ: the US is all laid-back chic with a 70s-leftover-hippy vibe (super Southern Californian); Europe is more 60s-influenced, feisty French Riviera glam - ala Biarritz.

But which do you prefer? I'm feeling the slicker, Sienna Miller-esque, more grown-up threads from our Cali cousins, but check out loads of pics then let us in know after the jump... beware: it's a big one!

First up - team USA:

roxy_spring_summer_collection_2010_text_me_shorts_madras_tie_dye_shirt.jpg

Above: Text Me shorts $39.50 & Madras shirt $44.50

roxy_usa_spring_summer_2010_collection_newland_dress.jpg

Roxy Newland dress $44.50

roxy_us_spring_sumemr_2010_lookbook_venus_musle_tee_homesteader_.jpg

Muscle Tee $26 & Homesteader Skirt $44.50

roxy_us_spring_summer_2010_lookbook_collection_airy_dress_sienna_miller.jpg

Airy Dress $49.50

roxy_peace_time_romper_us_spring_summer_2010_collection_USA.jpg

Sand Box Hat $28 & Peace time Romper $49.50

And Europe:

Roxy Pop smock, 50 euros

Gossip Queen Printed Smock 75 euros

Miss Dream dress, 45 euros

Which do you prefer? Love the above or loathing it? Comment below and let us know...

www.roxy.com

Like this? Then check out more style stories on nollie:

Spring 2010 preview: Billabong dresses out now
Cynthia Rowley & Roxy collaboration: vintage inspired surf wear
VIDEO: behind the scenes of Billabong's Art Department
Nikita Clothing Spring / Summer collection 2010 in Miami videos
Fashion Fix: San Diego scenester skate style from Pony Attack
Came straight to this page? Visit http://www.nollie.tv for all the latest surf, skate, snow, life and style: art, enviro, events, fashion, film, travel, music & more...

Posted by Gemma Freeman in Accessories, Style, Surfing
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Comments

The US outfits are beautiful! Chilled & chic & look super comfy too. The Euro ones are a bit confused and messy maybe?

Posted by: Steph X | January 26, 2010 9:09 AM

why are the collections so totally different? I am from Europe and love the American collection, it's so much better... not comparable to the European one, which really looks a bit confused and messy...

Posted by: Nina | February 12, 2010 12:19 PM

Both the collections are nice but do prefer the American collection as it is just more wearable. I think the models are more realistic in the American collection too, I have never met any girl who surfs with hair like the Europe models!

Posted by: Holly | February 25, 2010 2:40 PM

The American Collection is really laid back and comfortable. The Europe collection seems a bit mixed-up, there are some pieces that are laid-back but there are some that seems a bit formal or classy. I prefer the American Collection because it suits the summer heat.

Posted by: Sand Sock Girl | March 3, 2010 9:08 AM

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