Cycle Show Style: Handle Bars & Handbags

This year for the first time, The Cycle Show (7-10 October, Earls Court 1, London) will be

offering female customers the chance to book personal appointments with their very own cycle style advisor...

Right: Minx-Girl Tool Roll Polka Dots, £12

Debbie Burton, the founder of minx-girl the UK's only female cycle clothing website (www.minx-girl.com) and Jenn Hopkins, 24-hour solo rider and Great Divide Race competitor will be available throughout the show to answer any cycle related questions women have.

Whether visitors are new to cycling, want to commute in style or looking for the latest bike upgrade, the Minx team will have the answers!

Right: Rickshaw Bagworks Zero Waterproof X-Pac Black, £36

"We are so excited to be joining The Cycle Show this year," says Debbie. I have been a passionate cyclist for over twenty years, and Jenn has ridden and raced every sort of bike going. We know from questions that come into the website and meeting women at races and events that what they really want is another female to talk to that's had the same experience. Whether it's how to commute in style, prepare for your first race or just how to stop your saddle hurting!"

This year The Cycle Show will be featuring a fantastic new range of female cycle brands - dedicated to showcasing the best the UK has to offer.

Above: Showers Pass Portland Jacket, £170

From independent designers such as Cyclodelic to national boutique retail chain, Sweaty Betty and online retailer, minx-girl, female customers will be spoilt for choice when it comes to choosing their "ideal look".

Now in its 9^th year, The Cycle Show offers a four day cycling experience which promises to be even bigger and better than ever before, with plenty of activities to keep everyone busy.

With a record 24,000 visitors, last year's show was an event to celebrate and proved it had the pull to attract and wow new audience.

Not only perfectly suited to those bike mad enthusiasts but also ideal for those who have never ridden a bike before - or those just looking for a fun day out with family and friends. The 2010 Cycle Show will without a doubt deliver something for all tastes, styles, abilities and budgets and is gearing up to be the ultimate one-stop experience for enthusiasts and amateurs alike.