Toms Shoes launch One for One Sunglasses

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Famed for the simple brilliance of their charitable shoes - you buy one pair, they donate one - TOMS have evolved beyond footwear, and revealed their next chapter in social consumerism: to become a One for One company with the launch of TOMS' Eyewear.
One million new shoes have been given to children thanks to TOMS initial idea - which was rubbished by investors originally - but loved by consumers. 

But, while TOMS founder Blake Mycoskie was visiting the communities he works with in the developing world he could see there was more to do - and how just a small amount of cash could equal incredible change in people's lives: giving them back their sight.

Watch the inspirational videos below for the full story on TOMS' next chapter, and check out the three model new collection of sunglasses - The Classic 101, Classic 201 and Classic 301 - at toms.com/eyewear. Fingers crossed for a UK launch soon...

Toms Shoes launch One for One Sunglasses - Comments

  • This concept there are factually hundreds of designer brands and yet further diverse styles and colours.

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