While digital may have turned photography into an non-elite art for all - the mass homogenisation of images as sharp, photoshopped and instant has also inspired a resurge in the slow, artisanal alternative of analog. Aka we fell in love with the creative potential and quirks of plastic cameras - Lomography and the Holga went huge.
Durable boxes perfect for travelling, and that create dreamy vintage images which are always unique, Holga is the hipster's camera of choice - with a gazillion different versions available from Urban Outiftters et all, and pro-models a plenty (see Gretchen Bleiler's custom camera and the Roxy Holga Limited Edition)
So what if this magic could be applied to video? Say hello to the LomoKino - a new 35mm movie maker from Lomo, that allows you to create art house films from rolls of film.
Starting at just £65, it's a special piece of kit, that while fiddly to edit, allows you to create video with the same unpredictable, organic feel of the much loved Lomo.
Wanna know more? Head to the LomoKino microsite for everything you need to begin creating your own cinema - from set up to editing, filters to transferring to digital.
But first, be inspired to start your masterpiece with these video wonders below: