The Megazine consists of influential titles in the specialist areas of Fashion and Beauty.
It delivers an audience of 1.25 million registered shoppers and fashion conscience women who provide up to the minute reader dialogue.
With a global team of writers, online fashion influencers and authorative voices in celebrity, accessories, crafts, leisure and literature the Megazine titles provide an exciting array of opportunities for fully integrated advertising campaign solutions and brand sponsorships.
Please find featured below a small selection of recent advertising campaign and content highlights. For more detailed planning information and consumer insights contact our sales team
When Special K wanted to heighten their consumer awareness they chose Aigua Media’s network of 1.25 million women to promote their personal plan. Key fashion and beauty titles hosted Special K wallpapers and homepage display takeovers. The Aigua megazine engaged users with an extensive range of features including getting red carpet ready and red is the new black on OSOYOU, Red iconic dresses of the Silver Screen. The personal plan was put to the test and a widget installed across the network giving users easy access to Special K sign ups. The campaign lead to a continous long term strategic partnership between Aigua and Kelloggs.
When Date Night, featuring Tina Fey and Steve Carell, was due to open in the UK, 20th Century Fox wanted UK audiences to be introduced to the US concept of a date night. In anticipation of the film premier Aigua reporters took to the streets to interview couples and find out what they did for their date nights. The feature page, that also included a blacked out couple that shouldn’t have been on a date, also hosted a film preview for Aigua audiences. A display campaign ran throughout the Megazine network to promote the Date Night feature and add cultural currency prior to the film opening.
Paramount engaged Aigua Media’s 1.2 million network of female users to promote Made in Dagenham, a bittersweet film set in the sixties that focuses on women’s work rights. Aigua Media launched a number of features to create interest and excitement in anticipation of the launch including sixties trend pages on OSOYOU and a celebration of sixties style icons on Catwalk Queen. The campaign was supported by display advertising and an online reader debate on Dolly Mix that focused on the film’s issues of equal pay.
When Canon looked to increase awareness of their sponsorship of London Fashion Week they chose Aigua’s network of fashion and beauty sites to deliver sponsored content covering every aspect of the prestigeous event. When the shows hit London the Aigua team provided Canon sponsored runway reports on Catwalk Queen, street style image galleries on OSOYOU, shoes at the show on Shoewawa, backstage beauty on Kiss and Makeup and celebrity front row gossip on Startrip. As well as reaching over 15 million fashion followers Canon benefited from additional exposure within Google searches thanks to Catwalk Queen’s front page listings.
When Blackberry looked to engage and inspire audiences around their key passion points they chose the Megazine’s network of niche style sites as the medium for relevant campaign triggers. The Aigua editorial team published features centred on emerging icons from the world of fashion, celebrity and music on their blogazine titles in association with Blackberry whilst OSOYOU launched a nationwide search in conjunction with Blackberry to find the UK city with the best street style. The campaign, that included display advertising and Blackberry branded wallpapers over performed by 50.7 % of impressions and received nationwide press coverage.
When John Lewis wanted to reach a large audience of bargain hunting fashionistas they chose OSOYOU as the platform for their advertising campaign. John Lewis sponsored OSOYOU’s homepage sale feature and ran a display campaign targeting Aigua’s 1.25 million female audience. OSOYOU’s editor Jess Markwood chose a list of her favourite sales pieces whilst a newsletter to OSOYOU’s list of registered shoppers drove 1,300 people to the John Lewis clearance sale in the first hour.
When Cocosa wanted to position their brand right at the hub of London Fashion Week, Aigua Media introduced them to Fashion East, a non profit initiative that nurtures emerging designers. Cocosa supported Fashion East's London Fashion Week Runway Show at The Haunch of Venison in Mayfair whilst Aigua’s leading fashion site, Catwalk Queen, provided exclusive online coverage and live tweets to over 200,000 followers. The sponsorship of the event provided Cocosa with an introduction to an elite fashion crowd whilst Catwalk Queen's online coverage ensured the partnership reached a wide audience.
When Estée Lauder launched an after dark version of their award winning fragrance Sensuous, Aigua Media produced a background to their key fashion and beauty sites that took their audiences from a day to a night scene. Supported by bespoke editorial features that included desk to dinner fashion and alluring evening beauty buys the campaign was viewed across Catwalk Queen, Kiss and Makeup, OSOYOU and OSOGlam by 1,163,668 users.
When Boots No7 were looking to reach both beauty ambassadors and the market at large they reached out to Aigua Media’s network of over 200.000 Twitter followers to support the launch of their new nail collection.
Enhancing both standard and high impact display formats across Aigua's network of 1.25 million monthly users, No7 launched a nationwide Nails of the Week nail feature. The competition that ran across Twitter asked advocates of fun polishes to send in their best pic. Thousands of readers participated and the competition, supported by additional editorial and solus newsletters was seen by over 1 million visitors.